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Marketing Manager
Niagara Falls Tourism
Salary: $65,000 – $82,000 + Benefits
Full-Time | One-Year Contract
Lead the Marketing That Inspires Millions to Visit Niagara Falls
Are you an experienced marketing professional who enjoys bringing strategy to life? Do you thrive leading people, managing agency relationships, and delivering campaigns that make a measurable impact?
Niagara Falls Tourism is seeking a collaborative and results-oriented Marketing Manager to lead its day-to-day marketing function while helping promote one of Canada's most recognized tourism destinations.
Reporting directly to the President & Chief Executive Officer, you'll oversee a small marketing team, manage the organization's Agency of Record, support the Board Marketing Committee, and play a key role in executing strategic marketing initiatives that strengthen destination awareness, stakeholder engagement, and organizational success.
Why This Opportunity Stands Out
This is an opportunity to step into a highly visible leadership role where you'll work closely with executive leadership, industry partners, and a dedicated Board Marketing Committee. You'll help shape the marketing strategy for one of Canada's most recognized tourism destinations while leading a small team and managing an established Agency of Record.
From campaign planning and brand stewardship to stakeholder engagement and performance reporting, you'll play a central role in advancing the organization's strategic objectives while delivering marketing initiatives that have a meaningful impact on the destination and the tourism industry.
About Niagara Falls Tourism
Niagara Falls Tourism is the official destination marketing organization responsible for promoting Niagara Falls as a world-class leisure, business, and group travel destination. Working collaboratively with tourism operators, hospitality partners, businesses, government, and community stakeholders, the organization develops innovative marketing initiatives that drive visitation, strengthen the local tourism economy, and showcase everything Niagara Falls has to offer.
What You'll Be Doing
Reporting directly to the President & Chief Executive Officer, you will:
What You'll Bring
We're looking for a marketing professional who combines strategic thinking with strong leadership and project management skills.
The ideal candidate is an accomplished marketing leader who brings a strategic mindset, strong relationship management skills, and the ability to lead people, projects, and agency partnerships in a fast-paced environment.
The successful candidate will possess:
Why Join Niagara Falls Tourism?
In this role you'll have the opportunity to:
Employment Details
This is a full-time, one-year contract position with Niagara Falls Tourism.
This role includes a comprehensive benefits package in addition to the stated salary and offers the opportunity to lead significant marketing initiatives and make a meaningful contribution during an important period for the organization.
How to Apply
Niagara Falls Tourism has exclusively retained Westridge HR Professionals to lead this recruitment.
Please do not contact Niagara Falls Tourism directly regarding this opportunity. All inquiries, applications, and candidate communications will be handled confidentially through Westridge HR Professionals.
Qualified candidates are invited to submit both a resume and cover letter.
In your cover letter, please tell us why this opportunity interests you and highlight your experience leading marketing initiatives, managing agencies or creative partners, supervising staff, and delivering strategic marketing projects.
We thank all applicants for their interest; however, only those selected for an interview will be contacted.
Niagara Falls Tourism and Westridge HR Professionals are committed to creating an inclusive, accessible recruitment process. Accommodation is available upon request at any stage of the hiring process in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA).
Westridge HR Professionals may utilize artificial intelligence (AI) tools as part of the recruitment and selection process to support efficiency in reviewing, organizing, and assessing application materials.
Niagara Falls Tourism
Salary: $65,000 – $82,000 + Benefits
Full-Time | One-Year Contract
Lead the Marketing That Inspires Millions to Visit Niagara Falls
Are you an experienced marketing professional who enjoys bringing strategy to life? Do you thrive leading people, managing agency relationships, and delivering campaigns that make a measurable impact?
Niagara Falls Tourism is seeking a collaborative and results-oriented Marketing Manager to lead its day-to-day marketing function while helping promote one of Canada's most recognized tourism destinations.
Reporting directly to the President & Chief Executive Officer, you'll oversee a small marketing team, manage the organization's Agency of Record, support the Board Marketing Committee, and play a key role in executing strategic marketing initiatives that strengthen destination awareness, stakeholder engagement, and organizational success.
Why This Opportunity Stands Out
This is an opportunity to step into a highly visible leadership role where you'll work closely with executive leadership, industry partners, and a dedicated Board Marketing Committee. You'll help shape the marketing strategy for one of Canada's most recognized tourism destinations while leading a small team and managing an established Agency of Record.
From campaign planning and brand stewardship to stakeholder engagement and performance reporting, you'll play a central role in advancing the organization's strategic objectives while delivering marketing initiatives that have a meaningful impact on the destination and the tourism industry.
About Niagara Falls Tourism
Niagara Falls Tourism is the official destination marketing organization responsible for promoting Niagara Falls as a world-class leisure, business, and group travel destination. Working collaboratively with tourism operators, hospitality partners, businesses, government, and community stakeholders, the organization develops innovative marketing initiatives that drive visitation, strengthen the local tourism economy, and showcase everything Niagara Falls has to offer.
What You'll Be Doing
Reporting directly to the President & Chief Executive Officer, you will:
- Lead, mentor, and support a small marketing team while establishing departmental priorities, work plans, and project schedules.
- Serve as the primary liaison with the Agency of Record, ensuring marketing campaigns are delivered on time, within budget, and aligned with strategic objectives.
- Coordinate destination marketing campaigns and integrated marketing initiatives across multiple platforms.
- Support the development and execution of annual marketing strategies and tactical marketing plans.
- Lead internal marketing initiatives, organizational communications, and corporate messaging.
- Prepare reports, presentations, agendas, and briefing materials for senior leadership and the Board Marketing Committee.
- Monitor campaign performance, visitor trends, marketing analytics, and key performance indicators while making recommendations for continuous improvement.
- Assist with marketing budget development, expenditure tracking, forecasting, and invoice review.
- Ensure consistency of the Niagara Falls Tourism brand across marketing materials and communications.
- Collaborate with internal departments, industry partners, stakeholders, and external vendors to support organizational priorities.
What You'll Bring
We're looking for a marketing professional who combines strategic thinking with strong leadership and project management skills.
The ideal candidate is an accomplished marketing leader who brings a strategic mindset, strong relationship management skills, and the ability to lead people, projects, and agency partnerships in a fast-paced environment.
The successful candidate will possess:
- A degree or diploma in Marketing, Communications, Business Administration, Tourism, or a related discipline.
- A minimum of five years of progressive experience in marketing, communications, advertising, destination marketing, or a related field.
- Experience leading or supervising employees.
- Experience managing external agencies, consultants, or creative service providers.
- Strong knowledge of marketing strategy, campaign management, branding, digital marketing, analytics, and performance measurement.
- Experience supporting Boards, committees, or governance structures is considered an asset.
- Excellent organizational and project management skills with the ability to manage multiple priorities.
- Outstanding written, verbal, and presentation skills.
- Strong analytical abilities and experience interpreting campaign performance data to support informed decision-making.
- Proficiency with Microsoft Office and marketing analytics/reporting platforms.
Why Join Niagara Falls Tourism?
In this role you'll have the opportunity to:
- Lead marketing initiatives for one of Canada's most recognized tourism destinations.
- Work directly with executive leadership and contribute to organizational strategy.
- Manage integrated marketing campaigns alongside an established Agency of Record.
- Lead and mentor a collaborative marketing team.
- Gain valuable experience working with a Board Marketing Committee and supporting governance.
- Benefit from a comprehensive compensation package including salary and benefits.
- Influence organizational success through creativity, innovation, analytics, and strategic thinking.
Employment Details
This is a full-time, one-year contract position with Niagara Falls Tourism.
This role includes a comprehensive benefits package in addition to the stated salary and offers the opportunity to lead significant marketing initiatives and make a meaningful contribution during an important period for the organization.
How to Apply
Niagara Falls Tourism has exclusively retained Westridge HR Professionals to lead this recruitment.
Please do not contact Niagara Falls Tourism directly regarding this opportunity. All inquiries, applications, and candidate communications will be handled confidentially through Westridge HR Professionals.
Qualified candidates are invited to submit both a resume and cover letter.
In your cover letter, please tell us why this opportunity interests you and highlight your experience leading marketing initiatives, managing agencies or creative partners, supervising staff, and delivering strategic marketing projects.
We thank all applicants for their interest; however, only those selected for an interview will be contacted.
Niagara Falls Tourism and Westridge HR Professionals are committed to creating an inclusive, accessible recruitment process. Accommodation is available upon request at any stage of the hiring process in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA).
Westridge HR Professionals may utilize artificial intelligence (AI) tools as part of the recruitment and selection process to support efficiency in reviewing, organizing, and assessing application materials.